Cersaie 2011: the numbers

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113,165 total admissions over five days and 81,552 individual attendees.m Increase in numbers of international and paying attendees, fewer Italian visitors. More than 700 accredited journalists. The success of 'Building Dwelling Thinking' was demonstrated by the packed out Architecture Gallery
Cersaie has once again confirmed its world leadership position in the field of ceramic tile and bathroom furnishing trade fairs. After selling out all the floor space in the Bologna exhibition centre five months before the event (965 exhibitors from 31 countries, including 265 non-Italian companies), the show’s importance was further underscored by the number of visitors.

stand Casalgrande Padana

The number of “actual admissions” to the 2011 event was 113,165, up 0.8% from last year’s figure of 112,292. This figure, which is the most widely used by leading trade fair events, counts the number of visitors actually present inside the exhibition centre and includes re-entries on subsequent days. In detail, the number of international attendees rose from 43,939 to 45,616 (+3.8%) while numbers of paying visitors increased by 5% to 2,714. The figure for Italian attendees dropped by almost 900 (-1.4%) to 64,132. Cersaie also confirmed its international appeal, with non-Italian visitors now accounting for 40% of total attendance.

Another important figure is that of attendance considering first entries only, which at Cersaie 2011 totalled 81,552. This figure, which shows a small 2% reduction compared to last year’s 83,286 attendees, confirms an increase in numbers of international attendees (from 24,960 to 25,155; +0.8%) and a fall in numbers of Italians (from 58,326 to 56,397; -3.3%), due to the well-known difficulties in the domestic building sector. A total of 703 journalists took part in this 29th edition of the show, including 248 from outside Italy (35.3% of the total).

stand Cotto D'Este

Attendance was strong at the first day’s events consisting of the opening conference entitled “Living with an evolving market”, which was attended by more than 700 people, and the International Press Conference, which attracted 180 journalists from all over the world.

stand Caesar

The various conferences and symposia in the third edition of Cersaie’s cultural programme “Building Dwelling Thinking” were especially well attended by architects, designers and students. Almost a thousand people attended the keynote lecture by Kazuyo Sejima and the “lesson in reverse” given by Alessandro Mendini, which included a particularly strong student presence. The Architecture Gallery was also fully packed out for the meetings with Giorgio Bianchi from Renzo Piano Building Workshop on New York architecture, with Cameron Sinclair on the initiatives of Architecture for Humanity, with Kengo Kuma on projects in Japan and worldwide, and with Patricia Urquiola on her vision of design.
The exhibitions “Ceramics of Italy. Le Metamorfosi” in external area 48 and “Cersaie Downtown” located in three squares in the centre of Bologna also attracted strong attendance.