Cerdomus

Cerdomus Ceramics, a company specialized in the ceramics sector for the production of fine porcelain stoneware, single-fired and single-fired for white paste covering, was founded in 1969 by Cesare Biancini. Mr. Biancini still leads the company, along with a group of friends and colleagues, in Castelbolognese (Ra) in the Romagna region, not far from the Sassuolo ceramics centre, but far enough away to enjoy its own freedom of thought and action, focused more on considering the artistic aspects of the material and on interpreting its applications. A powerful "artistic" bond with his father, the international sculptor Angelo Biancini, and its proximity to Faenza, just seven kilometres away, along with a highly advanced and technologically cutting-edge production system with an industrial propensity, have led the company to earn prestige and authority across the country, but above all on the principal foreign markets. Today Cerdomus's distribution network stretches to all European countries, and it exports worldwide a brand and product that are highly sought-after, especially in the United States. Prestigious references, both private and commercial, confirm an achievement that is the fruit of enormous commitment. - Company philosophy Since its founding, Cerdomus has expressed a precise company philosophy: to bring to market a product of superior quality and aesthetics, and win over a select market segment, with attention to detail more than to the economic factor. Cerdomus has pursued this philosophy along a path that distinguishes all phases of production, from the original idea to final distribution. - The design and the idea. Product research is one of the strong points of the Cerdomus production system. Internal research efforts develop new themes daily, stimulated by special application needs, or vice versa, drafting suggestions and market trends. Aesthetics and functionality mark the boundaries within which Cerdomus conducts its research, with the goal of achieving a product that responds to the actual needs of end users, whether residential or commercial, external or internal, with the option to customize colours and formats to meet specific needs. Collaboration with internationally renowned architects has also established the company in the technical field, with a product unique of its kind. - Production and distribution. Technological investment in the production apparatus and a complete restructuring of the distribution network close the loop. Consulting and partnership with the design studio (architects and engineers) as well as with private clients are the business goals at Cerdomus: to be available as a partner in creating a design, not as a simple materials supplier, but as a consultant, able to adapt itself and to propose solutions that meet the needs of the end user, whether a private citizen or an architect. - Training Investing in technology also means investing in people. On-going training is an essential component of the Cerdomus philosophy. Training for professional productive skills, but also for the distribution network, which must be able to communicate with clients, listen to their needs, and interact in order to pinpoint the answer to specific requests. Cerdomus also implements this concept at its dealers, qualifying them through an alternative sales approach that is direct, meaning that it is more focused on consulting and interpreting the various and possible styles than on mere sales. - Marketing & Communications The starting point of the Cerdomus communications strategy is to consider the ceramic material as a furnishing element, an object symbolic of a unique and original vision of living. People who chose Cerdomus say something about themselves and their way of living, seeing it reflected in themselves. The global Cerdomus image represents a style. It is not merely a form, but rather speaks of our substance. The meticulous attention to the product is enhanced by a coordinated image, and in 2005 a new advertising campaign was launched entitled "Beyond the surface". Along with the campaign, a company restyling project will be completed in the sales points (shop-in-shop), along with the birth of new showrooms. This new communications approach also includes an Internet presence with two sites: www.cerdomus.com, a window onto production at Cerdomus, the collections, and settings. www.cerdomus.net (under construction), a true portal to fully immerse visitors in the world of Cerdomus, with a wealth of information, suggestions, and news from the world of ceramics. Institutional professionals, journalists, and architects can use the portal to request all kinds of information. Also worthy of mention are the merchandising system able to enhance collateral products in full Cerdomus style, and a Cerdomus Lab that can organize events and develop original content such as the Earth Elements magazine, Cerdomus editions, created to enhance the value of the area where the business operates, without discussing products, but strictly the art, history, passions, and gourmet food and wine of Romagna. - 2005 "Beyond the Surface" - The new advertising campaign White is the colour of Cerdomus. White like elegance and refinement, but also alluding to unexplored possibilities, and therefore as a step beyond. Surpassing the limits of the material, and always exploring new application environments for stoneware and ceramics in general. A campaign that for Cerdomus represents a revolution: the product disappears, a style remains.

Piastrelle interni

Cerdomus
Benchmark

Cerdomus
Metalskin

Cerdomus
Theme collection

Cerdomus
Pietra di Assisi

Cerdomus
Pietra di Borgogna

Cerdomus
Wave

Cerdomus
Lily

Piastrelle cucine

Cerdomus
Paints

Piastrelle esterni

Cerdomus
Durable

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